These days women try to be less self-depreciating. Accepting compliments is a good thing. If you serve up something, food or a story, never apologize. As a writer I need to promote my books, but I promote others books as well. Yes, our publishers expect us to promote. Even Dean Koontz does it by presenting a class and having signings.
One way I help promote another author’s book I’ve read is to put out a review on Amazon or elsewhere. I also teach writing classes for Romance Writers of America chapters. A good way to draw attention to a new release is placing a book trailer on youtube. Prices for this can be high, but a cover artist I’ve used does them for $60! In case you are interested, her information is at the end of my book trailer for DEEDS OF DECEIT, shown on
http://www.youtube.com/watch?v=_8JsbQUTX9U (Arg, I’m technically challenged– cut and paste into your browser if you want to watch it, ha ha.)
As a writer helping other writers, I physically meet at Storytellers Soiree every two months. In case you are in the Pasadena area, we will meet in late January.